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Advantages and Sustainability of a Family-Owned Business

In the United States, 5.5 million family-owned businesses employ two-thirds of America’s workforce and are responsible for the creation of nearly 80 percent of all new jobs. (source) Many employees prefer working for these smaller companies as they feel more valued. Some people seem to think that employees can get overlooked within a bigger company, so this might be why there are so many employees working for smaller businesses. They also seem to get enhanced benefits, such as more days off and flexible working hours. When tracking this, business owners will just use timesheet software to make sure they have the correct data at the end of every month. Perhaps more people should consider working for a family business.


Being a family-owned business has its definite advantages, such as long-term orientation and sustainability that public businesses lack. Family-owned businesses generally have a shorter chain of command, which is helpful in decision-making, and a close-knit, community environment in which employees thrive. When a business is family-owned, there is a commitment to the future, with a focus on the community as a whole, customers, suppliers, and employers. Family-owned businesses are normally a lot more appealing for customers, especially when compared to a large corporation. Most customers do prefer supporting smaller businesses, so it might be worth trying to get your family business out there to ensure that more customers choose your services over other companies. As a company, you should always be trying to push your business to be more successful. One way of doing this is by getting in contact with a company like Victorious (https://victoriousseo.com/services/off-page-seo/) to see if they can help you to improve your marketing. By using search engine optimization, family-owned businesses could benefit from page-specific backlinks which can increase traffic to your website. Hopefully, that will result in more customers and sales for your business.

Garland Insulating is a family-owned and operated company founded in 1948. It is one of the largest locally owned companies in the Texas market. For more than 65 years, we’ve been providing our services to homeowners, homebuilders, and commercial properties and we expect to continue doing so for generations to come.

There is no doubt that being a family-owned business has shaped our company values, culture and the attitudes of our employees and has made Garland Insulating a trusted name in the industry.

From our beginning in 1948 to 1972, Garland Insulating was run by the father of our current President, Ferrell Drum. “When my father was younger and building the business, my dad was an installer and did everything,” recalls Drum. “My father was a very honorable man and always did what he said. He told me: I can only give you a name. I can give you money and you can spend it, you can only outlive a name.”

As a result, our customers know that “Garland does what they say they’re going to do and they always follow through,” said Mike Watson, one of our sales representatives.

The very nature of our business brings us into the homes and workplaces of our customers, making the quality and integrity of our work all the more important. “Our customers love that we are big and still family owned and operated,” said Ahndrea Gambo, Director of Business Development. “[Our customers] like being told the truth. They don’t want steam or flashy; they just want good ol’ family values. They want original Texas culture in business.”

And that’s exactly what we give them. It is our Texas roots and commitment to family values that make us stand out among our competition. According to websites like laraedo.com competition is one of the key challenges businesses must overcome in order to become successful and that makes us even happier knowing that we have faced and conquered this challenge. When customers hear our name, they know if we say it, they can believe us.

“You buy from people you trust,” said Drum. We know building process, code, and science, and that’s what gives our customers confidence in the work we do.

“Salesman must be authentic and not driven by commission,” added Drum. The sales team at Garland Insulating is dedicated to showing our customers that we, too, are authentic human beings. In part, our authenticity is expressed in how we educate our customers. Whilst customer experience is a priority, it’s important that salesman do bring in leads and increase revenue at the same time. In order to do this, the sales team has been visiting Salesforce.com to look at different sales techniques that could improve the business, whilst still making the customers feel valued and respected.

As a sales representative, Watson strives to always inform and educate customers on:

  • Types of insulation that are used
  • How that insulation works
  • How Insulation is measured in value
  • How insulation will tie back to their problem of comfort
  • Construction and insulation and how they work together

What you see is what you get with Garland Insulating. And what you get is a team of knowledgeable and experienced insulating specialists who are wholeheartedly committed to communication, education, and providing the absolute best insulating services to each and every one of our customers.It all goes back to our beginning.

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